Zinio, the leader in delivering the worlds most popular magazines to digital platforms on the web, on tablets and smartphones, is seeking a talented content creator, curator and social marketer to manage the companys engagement with customers through social media channels such as Facebook, Twitter and Instagram, as well as on the companys App Store, Website and Email newsletter platforms. Leveraging the content from thousands of magazines, the successful candidate will identify creative opportunities to broaden the engagement with Zinios customers and add new customers through innovative use of all of the social media channels.
Collaborate with Executive Management to create a social media strategy that represents best practices in social media marketing.
Create viral and social content and experiences, creating and amplifying conversations and outreach that compliment editorial, marketing and custom programs.
Execution of all social media activities including, tweeting, sharing, engaging, liking, and increasing social reach.
Creation of content for use on the companys own properties to highlight articles or content that would induce current or prospective customers to engage and ultimately purchase.
Monitor, listen and respond to the audience in a Social way while cultivating new customers to experience the brand.
Lead and manage advocacy for the brand in social media conversations and seize opportunities in real time to engage in online conversations where the brand is relevant.
Monitor online ratings and create early warning indicators to flag issues that need addressing.
Establish relationships with bloggers and other members of the online community.
Craft and implement creative social media campaigns across social media channels
Optimize social media channels to increase follower base, community engagement and traffic to website.
Create and manage social media scorecard, benchmarking progress, accomplishments and results from social media marketing efforts.
Support Paid Social efforts that will look to increase Zinios customer base and revenue streams
Educate and evangelize Social Media best practices within the organization
Prioritizing requests based on the business needs.
Having a forward thinking attitude and ability to work in an ever-evolving creative space with a willingness to learn new technologies that enhance the cross-channel marketing experience.
In this role, the Social Media Manager will be responsible for owning the ideation, development, execution, and analysis of Social Media efforts.
His/Her primary focus is to connect and create campaigns on Twitter, Facebook, Instagram and other social outlets to connect current, past and prospective Zinio customers with compelling stories and content from our magazines with the goal to build traffic and engagement on Zinio.com and on our mobile apps.
This role will also have the opportunity to help build Zinios Paid Social strategy, with a test and learn approach, with the goal to leverage the social ecosystem to help drive Zinios growth targets.
Experience managing social outlets including but not limited to Facebook, Instagram, LinkedIn, Google+, Google Communities, Twitter, Flickr, YouTube, Pinterest, and more.
Keen understanding of the customer, brand, and user experience
Strong, professional written and verbal communication skills.
Ability to manage shifting priorities on multiple projects while maintaining quality of work.
Ability to proactively communicate with the team and stakeholders.
Proven experience working successfully in matrixed, cross-functional and multi-cultural teams.
Demonstrated success in managing projects without direct authority.
Exceptional interpersonal and communication skills.
Working knowledge of social media paid advertising campaigns including Facebook, Linkedin and Twitter a plus.
Experience in the publishing industry a plus.
Bachelors Degree or Equivalent
Please send resumes to firstname.lastname@example.org and include Social Media Manager in the subject when applying.